In the News
01.29.2013
Rio SEO Integrates Social Sharing, Search Marketing Tools
by Thom Craver, January 29, 2013 San-Diego-based Rio SEO has launched a new suite to augment their existing SEO automation tools. After acquiring Meteor Solutions in November, Rio SEO wasted no time integrating the newly acquired Social Audience Marketing Suite … Continue reading
11.15.2012
Social Ad Startup Meteor Solutions Acquired by Covario
by John Cook Meteor Solutions, a social advertising and marketing startup led by Ben Straley, has been acquired by Covario in a deal of undisclosed size. All 10 of Meteor Solutions’ employees will receive job offers to join Covario’s new Rio … Continue reading
04.09.2012
Startups Mining Social Data Take On Facebook
AT&T, AmEx, Macy’s, Purina Warm Up to Companies Targeting Ads Across the Web By: Cotton Delo Facebook will soon embark on a pre-IPO “road show” that will trumpet its revenue potential by hyping the company’s chief asset: the data it … Continue reading
02.29.2012
How Brands Can Take Back Control of Their Audience Data
by Ben Straley Ben Straley is CEO of Meteor Solutions, provider of a technology platform that enables brands to reach their social audience. Data is transforming the $500 billion global advertising industry. Petabytes of data are being created every day when the … Continue reading
08.19.2011
Former Microsoft Digital Ad GM Joe Doran Joins Meteor Board
by Gregg Lamm Interactive marketing veteran Joe Doran is joining the board of Meteor Solutions, a Seattle-based digital marketing startup. Doran is a entrepreneur and venture capitalist who is founder and CEO of Tout Inc., a media marketing platform. Doran is … Continue reading
08.12.2011
The art of turning fans into persuaders
by Ron Schott Influencers! Influencers! Influencers! Influencers! The term has been shouted so many times it’s beginning to sound like a Steve Ballmer keynote presentation. It seems like every marketer is talking about them, but no one knows what to do … Continue reading
07.08.2011
Marketers Should Forget About the Social Graph
by Ben Straley One of the most buzzed-about terms right now is “social graph.” But does the social graph really matter to marketers? The social graph is the personal connections a person has online – friends and family for the … Continue reading
06.14.2011
Losing Klout: Four Questions About Third-Party Influence
by Ben Straley ADOTAS – Recently blogger and PhD statistician Alex Braunstein wrote an insightful piece titled “Why Your Klout Score is Meaningless.” In it, he analyzed the Klout Score, one of the most hyped measures of influence today. The article called … Continue reading
06.08.2011
From GeekWire: Tech Moves: SlimTrader, TED, Meteor Solutions, HBO, T-Mobile
June 8, 2011 at 9:01 am by John Cook Here’s a look at some notable hires and people on the move at companies in the Pacific Northwest technology industry. Femi Akinde, the founder and CEO of Seattle startup SlimTrader, which is bringing … Continue reading
06.03.2011
Startup of the Week: Meteor Solutions
by Greg Lamm It’s been a busy 12 months for Ben Straley, CEO of Meteor Solutions Inc. The company he co-founded in 2008 has been growing rapidly, with a client list that includes major advertisers such as MTV Networks, AT & … Continue reading
05.31.2011
How Social, Not Search, Can Retarget Ads
by Laurie Sullivan Nuances in announcements, rather than the news itself, should make marketers sit up and take notice. For example, when IBM announced acquisitions related to marketing and advertising signaled that Big Blue would step heavily into online marketing … Continue reading
05.23.2011
Meteor Solutions Launches Meteor Advertise Social Ad Targeting Platform at TechCrunch Disrupt 2011
Press Release: Meteor Solutions Launches Meteor Advertise Social Ad Targeting Platform at TechCrunch Disrupt 2011 Patent-pending technology enables brand marketers to serve relevant display ads to consumers based on their social behavior and sharing patterns – targeting based on “shares” … Continue reading
02.15.2011
How to Activate Viral Campaigns (or What Social and Sharing Are Not the Same)
In this article, you’ll learn… How to differentiate between “socializing” and “sharing” The significant impact that social “sharing” can have on conversion and results How to activate your super-influencers to market for you By now, many marketers have dabbled in social … Continue reading
02.15.2011
Facebook Advertisers: Fanatics or Lunatics? That Is the Question
If You’re Not Reaching Your Targeted Audience on Social Network, It’s No One’s Fault but Your Own George Santayana defined fanaticism as “redoubling your effort when you’ve forgotten your aim.” Einstein defined insanity as doing the same thing over and … Continue reading
02.11.2011
Facebook & Marketers: Love Match or Shaky Hookup?
It’s almost Valentine’s Day and the marketing world is lining up with chocolate hearts and red roses for their new love interest – Facebook. Last year, according to a Mashable article, advertisers, enamored by the idea of reaching Facebook’s more than 600 … Continue reading
12.31.2010
Everything’s connected: Why all marketing will become social
We all know the Facebook story or at least saw the movie. A site for college kids to publish their pictures became an Internet phenomenon. But while grandma may now be posting what she ate for breakfast, the real revolution … Continue reading
11.12.2010
HOW TO: Activate Your Brand’s Super Influencers
As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. They share your social media campaigns with their larger social network, passing on links … Continue reading
06.24.2010
MTV Exec. on Subway Partnership: ‘The Content Drove…Subsequent Sharing, Audience Engagement and Discussion’
By Joe Ciarallo on June 24, 2010 4:29 PM This post was written by Nancy Lazarus, contributor to PRNewser. How to identify social media influencers and activate them was the focus of a presentation during the ARF/Advertising Research Foundation’s Audience Measurement … Continue reading
03.22.2010
10 Essential Rules for Brands in Social Media
The 1% Rule and How to Make It Work for You These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly … Continue reading
12.08.2009
How To: Manage Successful Social Media Promotions
With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook and Twitter increased 36% and 15% respectively on Thanksgiving from the previous … Continue reading
12.03.2009
Top Nine Takeaways from 2009
Adam Cahill | December 3, 2009 Without question, my favorite thing about this industry is the phenomenal pace of change, and along with it, the endless number of opportunities to learn each and every day. As I look back over the … Continue reading
12.01.2009
Chalk Up Twitter’s Decline to Ghost Followers
Is Your Network a Global Ponzi Scheme of Madoff-ian Proportion? Last week, eMarketer reported data from Compete, Nielsen and ComScore showing a decline in visitors to Twitter from 23 million to 20 million.Why might that be? Our data here at … Continue reading
11.30.2009
Social Media: Listening Is Not Enough
Small businesses can gain tremendous branding and sales benefits from launching social media marketing programs—and it’s not even that hard or costly. After all, the first step to get in on the social media game is to launch a Facebook … Continue reading
10.13.2009
Marketers: Don’t Just Buy Media—Earn It!
Advertising is a huge part of any interactive marketer’s budget. Banner, search, video, and mobile ads cost a bundle to purchase. But expensive “paid media” is becoming less effective as consumers turn their back on ads that blatantly try to … Continue reading
10.13.2009
18 Essential Social Media Tools
October 13, 2009 by Clay McDaniel30 Clay McDaniel is the principal and co-founder of social media marketing agency, Spring Creek Group. Find him via@springcreekgrp on Twitter. By now, most consumer marketers know they could be using Facebook, Twitter, blogs, and other social media … Continue reading
09.24.2009
Meteor Solutions: A Company to Watch
By Greg Sterling I got briefed a few weeks ago by a company called Meteor Solutions. It’s based in Seattle and being run by Ben Straley, who was with Judy’s Book. The company measures so-called “earned media” and social media ROI. … Continue reading
09.23.2009
Microsoft Wants to Help Marketers Manage Messy Social Media
Tech Giant to Test Looking Glass Platform as Part of Business-Solution Strategy By: Abbey Klaassen Published: September 23, 2009 NEW YORK (AdAge.com) — Microsoft wants marketers to see it in a different light — not only as an ad seller … Continue reading
09.11.2009
Startup mergers: Friend, foe or just a fantasy?
by Cheryl Isen Date: Sunday, September 13, 2009, 9:00pm PDT – Last Modified: Thursday, September 10, 2009, 10:45am PDT Conventional wisdom says that merging two young startups isn’t a smart strategy. Why add complexity to the management team, future financing … Continue reading
09.02.2009
Is Sharing the New Advertising?
Every marketer knows that launching a great Web site, brand campaign, or promotion is just the first step; then you’ve got to get people to visit, click and engage. The old way was to buy a ton of targeted search … Continue reading
08.05.2009
Deal Radar 2009: Meteor Solutions
As the traditional ad market falters, social media appears poised to step up and claim part of the void left by print advertising sales. Meteor Solutions offers a software platform that allows brands to measure and increase the effectiveness of their … Continue reading
06.29.2009
Making Social Media Worth Your While
Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are … Continue reading
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