FAQ

What is Meteor?

Meteor is the first technology platform that enables advertisers and agencies to measure, manage and monetize their earned media on the web.

Currently this platform includes Meteor Tracker, a complete earned media tracking & analytics application, and Meteor IgnIte, a set of word-of-mouth engagement tools.

For more information on these products, please see the Products page.

How does Meteor work?

See the How it Works page.

Who is Meteor for?

Online Advertisers - Meteor gives advertisers the ability to measure and amplify their earned media on the web.

Online publishers - Meteor provides publishers the ability to accurately track the earned media generated by their content.

Advertising/Marketing agencies - Meteor is complementary to advertising and marketing agency offerings and can be integrated into existing agency programs.

Is Meteor compatible with all browsers?

Meteor can track any visitor with javascript enabled. Meteor can't gather data for users without javascript enabled, but will not hinder their experience on your site or campaign.

Will installing Meteor Tracker impact the functionality or performance of my site?

The default Meteor installation option triggers an instant page reload on your site for new visitors, which can impact your site's SEO and reporting in other analytics software. However, both of these potential effects can be easily avoided. For more detailed help on this subject, please refer to our Technical FAQ.

Does Meteor Tracker work with URL shortening tools like TinyURL and bit.ly?

Yes! Many Meteor customers use these tools to shorten URLs they also want to track. Our system works great with all of the services we've tested, including TinyURL and bit.ly.

Does tracking content infringe on any privacy rights of individuals?

No. Meteor Tracker assigns a unique ID to each visitor to your site, storing this value in a cookie and appending it to the end of the URL the visitor sees. Visitors remain anonymous. These unique IDs let Meteor identify the content each visitor shares, the recipients that respond and the site or media through which the responses came.

Can a customer use Meteor as a standalone tracking and analytics solution, or does it require other software as well?

Customers simply need to copy and paste a short block of Javascript code onto the pages they want to track.

How is Meteor different from Google Analytics?

Google analytics tracks how many people visit your site, but won't show you anything about the most valuable group of visitors - the ones arriving through word-of-mouth. Meteor's tracking technology gives you insight into this type of traffic by showing you where, when, and how word-of-mouth activity happens. In addition, Meteor is a compete solution - it enables users to measure, manage and monetize earned media advertising with the same precision as paid media. No other company offers this feature.

Describe Meteor Tracker's dashboard and how it works.

Meteor Tracker's dashboard is a web-based application that provides summary statistics of online sharing behavior including unique visitors generated, conversions driven, and % of unique visitors and conversions driven by earned media vs. other sources. Meteor customers simply log onto the Meteor Tracker dashboard and view the word-of-mouth activity on their site as a whole or broken down into individual campaigns or pages.

What partnerships/customers has Meteor Technologies established?

Sites and brands currently utilizing Meteor Technologies include Microsoft (Mojave Experiment), Bethesda Software (Fallout 3), Capcom (Resident Evil 5), Cyclone Studios (Requiem), and Palm (Palm Centro).

For a downloadable PDF of general questions, click the link below.

General Meteor FAQs

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