The idea of your brand’s Influencers – that small subset of site visitors driving a substantial portion of site traffic (Meteor data shows 1% regularly drives 20-50%) – is sticking. So of course, the millionaire dollar question becomes – how … Continue reading →

With everyone claiming to be a social media “expert” these days and with the plethora of social media “truths” floating around in space, it’s a wonder that anything ever sticks. When it passes the 3-day rule, THEN it becomes something … Continue reading →

Finally, we can let the data speak for itself. “WOM clients are about 16% more profitable than those generated by conventional advertising.”This was published in a MediaPost article two weeks ago, supported by a recent Wharton study by professor of … Continue reading →