Today we are announcing the acquisition of Meteor Solutions by Rio SEO, Covario Inc’s business unit focused on technology solutions for earned and owned digital media programs. Needless to say this is a proud moment for the team and we … Continue reading →

We’re obsessed with the drivers and impact of sharing here at Meteor Solutions.  Information and entertainment finds us through our friends, colleagues, and the strangers we follow on blogs, message boards, and on services like Twitter, LinkedIn.  This trend is … Continue reading →

Joe Doran (@doran_joe) tweeted the link to this discussion between Brian Morrissey and Reggie Bradford, Vitrue CEO. They do a good job in my opinion of providing an overview of the state of social media within the enterprise. We are … Continue reading →

Casey Hibbard, author of Stories That Sell, published a very useful and informative case study about Microsoft Office 365′s success with social media on the Social Media Examiner site yesterday.  You can read that case study here.  (Microsoft is a … Continue reading →

Yesterday, Ariel Dos Santos (@agds) tweeted the following video: It’s an “ad” for TNT which is a new TV channel in Belgium.   I wrote “ad” because we don’t experience it like an ad.  It’s entertainment.  Not only that, but … Continue reading →

Let’s not kid ourselves.  With rare exceptions people strongly dislike advertising that interrupts, distracts, and disrupts.  And yet, too many brands and the agencies that serve them persist in the belief that this is the only approach to advertising that … Continue reading →

People are spending more and more of their time and attention with content that’s being shared with them by people they know. Shocker, right? What’s more surprising than that fact is the nature of the content that’s being shared and … Continue reading →

This piece originally ran in Mashable a couple of years ago but as I read through it doing research for a presentation I’m building, I was struck by how relevant the recommendations are today.   While social media marketing and … Continue reading →

Even though this TED talk is a 2.5 years old, it is still as relevant today as it was then. A major challenge advertisers face in the context of this massive change is how to adapt their ad budgeting, planning … Continue reading →