Meteor is the first effective earned media
marketing solution for advertisers and agencies. Use Meteor to
measure, manage and monetize your earned media on the web.
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Meteor Solutions is led by marketing and gaming industry veterans, including leadership of the Halo franchise and the creator of the I Love Bees and Dark Knight viral campaigns. More
I did an interview after a panel on Social Media ROI at SMX Advanced a few weeks back. Here is the link. Blogger's not letting me embed it here for some reason... Continue
In preparing for a talk I gave at the Advertising Research Foundation's Audience Measurement 4.0 conference, I prepared a simple model for measuring the effectiveness of your Twitter activity. The... Continue
An interesting presentation on the "share economy" with plenty of examples of companies and brands that are doing it right: What is noticeably absent from the presentation is measurement. What does... Continue
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